All Cities Realty v. Brunet
Plaintiff All Cities Realty, Inc.’s founder registered the domain name “allcitiesrealty.com†in 1996 and became one of the first websites real estate consumers visited when searching the worldwide web for real estate. He also started using the mark “All Cities Realty†in connection with his services as a real estate broker. In 2001, the United States Patent and Trademark Office approved his application to register the mark, and California registered the mark in 2006. Plaintiff has continually used and protected the mark.
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