Baker v. Yamaha Motor Corporation, USA CA2/4
Plaintiff and appellant Kyle Baker sued defendant and respondent Yamaha Motor Corporation, U.S.A. (Yamaha), a California corporation, alleging that its failure to furnish hanging price tags (hang tags) to its independent dealer Temecula Motorsports, Inc. (TMI) in 2012, as required by Vehicle Code former section 24014, subdivision (a), made it impossible for consumers to determine the true prices of its new, assembled motorcycles. Baker alleged causes of action for unfair competition (UCL; Bus. & Prof. Code, § 17200 et seq.), false advertising (FAL; Bus. & Prof. Code, § 17500 et seq.), and aiding and abetting. The trial court granted summary judgment in favor of Yamaha on the grounds Baker lacked standing because the undisputed evidence showed he was not harmed by the absence of the “Yamaha hang tags.”
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